Atomized creates content for the web and TV, funded by brands and broadcasters

What's new

Brora Cashmere

For Brora's first ever brand film we were lucky enough to travel to the Scottish Highlands to document the skill and craftsmanship that goes into the making of the finest luxury cashmere.

Home Truths

Homes Truths is a series of short films for 4oD exploring what Home means to us in all its unique and unusual forms. Sponsored by British Gas

Thank You

Watch Steven Pienaar's emotional message of thanks to his mentor Cavin Johnson. Made for Barclays as part of their Thank You campaign and broadcast in over 150 countries alongside Premier League coverage.

The Art People

We interviewed Christie's top specialists on everything from old masters to fine wine, mid century photography to million dollar graffiti - revealing the passion and expertise of The Art People.

Heston's Italian Revolutionaries

An original documentary for More4. Heston Blumenthal tells the story of Italian food in the UK - from olive oil only being sold in chemists to cavolo nero being stocked in Sainsbury's.

Elite Model Look

The Elite Model Look webseries is back for 2013 - follow the Elite scouts as they try to unearth the next global supermodel. Directed by Charlie Targett Adams.

2020 Vision

To support the launch of a major piece of policy we've turned Boris Johnson's vision for London in the year 2020 into an animation. Made in association with Shroom Studios.

2013 Showreel

Here's our new showreel. Featuring some of our favourite brand and broadcast work to come out of the Atomized studios. With music from Laura Mvula.

River Cafe Cook Italian

The River Cafe is now on Youtube, copy this link to subscribe: http://bit.ly/14ydUhW

Mum + Daughter Makeover

This week stylist Darren Kennedy is styling not one but two blonde bombshells!

Makes Fashion Sense

Stylist Darren Kennedy's street style makeover is back for 2013 - be brave and try something new!

The Killer Advantage

Paralympic swimmer James O'Shea explains how The Disability Foundation offer him a 'Killer Advantage'. Directed by Chris Hyndman.

Home Advantage

Our new Olympic content for British Airways. Denise Lewis and Sir Clive Woodward explain 'The Home Advantage'.

What's Your take?

Go behind the scenes with Alison Jackson in our promo for the UK's biggest short film competition - Virgin Media Shorts

Malfatti

The River Cafe's Danny makes malfatti. In Italian it translates to 'bad made' - couldn't be further from the truth.

Keep Walking Project

Johnnie Walker's Keep Walking Project takes a stroll through the Lebanon. Shot by Dan and Chris

Elite Model Look

The Elite Model Look Final took place in Shanghai, China. Directed by Dan Pickard.

Lewis Hamilton

Here's Lewis Hamilton telling us about Johnnie Walker's new campaign the Keep Walking Project. Get involved!

Dunlop

This is a fantastic viral that we made in collaboration with Brian Klein for BBH and Dunlop. Dunlop produced a wonderful 'Loop the Loop' film last year and wanted to follow this up with something equally striking. It was shot in an architecturally beautiful car park in Bristol, during the coldest night of the year!

Twitter Feed

Atomized works with great partners to make creative and highly effective content, click on the left to view our catalogue

Showreel

The Mayor of London

TK Maxx

Matalan

River Café

Unilever

GB Rowing

Virgin Media Shorts

British Airways

Elite Model Management

Chick Fix

Dunlop

Johnnie Walker

Waitrose

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Showreel 2013

Here's some of our favourite pieces of brand and broadcast work so far.

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London 2020 Vision

On the night of Boris Johnson’s re-election as Mayor he made a commitment to produce a vision for the future of London - it ended up being a 90 page long policy paper!

So, Greater London Authority asked us to make a short animation to help inspire and engage the public around it.

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Treasure Seekers

A series of 9 street style videos made for TK Maxx and Facebook.

Featuring the savviest shoppers and bloggers who know how to seek out the thrifty, stylish and individual items they need to look good.

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Makes Fashion Sense

Weekly online content made in partnership with the retailer Matalan, Bauer Media and ITV.

'Makes Fashion Sense' is presented by Closer Magazine's Style Editor Kat Byrne and tells you all you need to know to look good.

Over 50 videos with an interactive 'click to buy' functionality.

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Kat's Closet

Kat's Closet sees Closer's Style Editor showcase the latest Matalan clothing, offer top styling tips and keep you ahead of the trends.

Watch the latest episode at ITV.com/Matalan.

The weekly videos click straight through to Matalan's e-comm site.

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River Cafe Diary for The Times

To launch The Times subscription service we produced weekly cooking content from London's River Cafe

As pioneers in seasonal and regional Italian cooking we had a huge catalogue of recipes to shoot.

80 video assets in total - spring, summer, autumn and winter straight from the restaurants kitchen.

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Today I Am...

Kids around the world get their hands dirty doing their dream job for a day... all made possible by Persil

We made a series of 10 films - amongst others we shot in shot in Brazil, China and South Africa.

Here in the UK, 12 year old Zak spent the day as a race car engineer.

Directed by Dan Pickard

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The Squad

In association with GB Rowing we followed the worlds most successful rowing squad as they prepared for their home Olympics.

We shot 20 episodes and created a new Youtube Channel - sponsored by Budget Car Rental.

Each of the GB Men's Heavyweight sweep squad won a medal at London 2012.

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What's Your Take?

Here's our promo for the the UK's largest short film competition - Virgin Media Shorts.

Going behind the scenes with artist Alison Jackson it was just a standard Wednesday afternoon hanging out with the heir to the thrown, Alfred Hitchcock and Kate Winslet!

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Home Advantage

BA commissioned us to make a short documentary to support their Olympic campaign that encouraged people to stay in the UK and support our athletes at London 2012.

Denise Lewis, Sir Clive Woodward and Michael Johnson give us their unique perspectives on just how special the home advantage is.

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Inside The Look

An exclusive online series following the 28th Elite Model Look World Finals.

We produced an episode every day to give real time, behind the scenes coverage of this two week model boot camp.

Atomized will be back in Shanghai in December 2012 to see what it takes to become an Elite Top Model.

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Chick Fix

We devised an original female fashion and lifestyle format for Sky Living.

Five girls check in to the Chick Fix mansion to beat their demons and tackle their dilemmas.

8 x 1hr
Series Producer - Mel Walden

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Extreme Reversing from Dunlop Street Response

Three stunt drivers perform syncronised reverse driving manoeuvres - J-turns, jumps & slaloms.

All this for an awesome demonstration of the manoeuvrability of Dunlop's Street Response tyres.

We shot in a car park in Bristol, during the coldest night of the year!

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Walk With Giants

We are really proud of the films we made for Johnnie Walker's online campaign that profiles some of the most successful and inspirational men walking the planet.

We've filmed with Giants all over the world - most recently in Germany, Thailand, Ukraine and Poland.

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Keep Walking Project

Johnnie Walker commissioned us to make the content for their first ever Facebook campaign - asking people to vote for one of three pioneering projects.

We filmed in Greece, Spain, Bulgaria, Vietnam, Thailand, Lebanon.

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Delia's Christmas Cake

As part of the Waitrose School of Christmas Magic we produced a couple of step by step recipe videos with Delia Smith.

Playing on Sky's green button interactive service and on Youtube they took all the stress out of the big day.

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Delia's Christmas Turkey

Delia's fool proof method for cooking the perfect roast turkey on Christmas.

Copious amounts of butter and bacon definitely help keep the turkey moist and succulent!

Atomized connects entertaining content with engaged audiences through partnerships with the worlds best media agencies and distributors

Partners

  • Distrbution

    Here's our approach

Atomized has an expanding team of content producers for web and TV and we are always looking for new skilled people to join us

Team

  • Zad Rogers – Founder/CEO

    Before founding Atomized Entertainment Zad co-founded IWC, a leading independent production company producing a diverse range of successful formats including Location, Location, Location. IWC was acquired by RDF where Zad was responsible for launching RDF Digital (Now RDF Contact) working with brands and web platforms to produce on-line content. Projects include the launch of Renault TV, Europe’s largest branded channel and the successful formats B.Box and A Message For Earth, both for Bebo.

  • Sara Brailsford - Director of Content

    As Head of Features at Shine, Sara helped to build one of the UK most successful features division with shows like MasterChef, Biggest Loser and Project Catwalk. Previous to this she was a Commissioning Executive at the BBC where shows included Get a New Life and Life laundry and before that an Executive producer for Darlow Smithson and Ideal World.

Atomized has a growing client list but we would
like more! If you think we can help you, then don't
hesitate to get in touch

Clients

Atomized is based in central London between Carnaby Street and Regent Street, the nearest tube is Oxford Circus

Contact

Address

Atomized
60 Kingly Street
London W1B 5DS
United Kingdom

020 7734 1677
hello@atomized.tv

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