Our favourite and most effective work to date, plus information on how we distribute our content using our network of distribution partners and websites.
Cook Italian is a series of recipes filmed in the kitchen of London’s River Cafe during the busy lunchtime service.
Across 80 episodes, chef / owner Ruth Rogers and her team show you how to cook some of their favourite meals – the food is relaxed, seasonal and influenced by the many regions of Italy.
Featured recipes include; pea and broad bean risotto, tuscan bean soup, wood oven roasted pigeon with chianti, grilled squid with chilli and rocket, polenta with porcini, crab and artichoke salad and of course some classic desserts – caramel ice cream, amalfi lemon tart and the infamous chocolate nemesis.
River Cafe: Cook Italian was originally distributed online by The Times to help launch their subscription service.
A broadcast commission from Channel 4 followed. We produced a special weekend of programmes for More4 – giving viewers exclusive recipes and a documentary presented by Heston Blumenthal.
AOL On continue to host the Cook Italian web series through a license agreement – averaging 30 000 views per month.
Atomized has delivered two series for the Barclays Premier League – Thank You and Spirit of The Game.
In Steven Pienaar’s Thank You film we visit the Johannesbourg township where his journey to becoming a Premier League footballer began when he was spotted by coach and mentor Cavin Johnson. The film ends with a surprise Cavin at home with Steven’s humble message of thanks for helping him to get to where he is today
Spirit of The Game is a series of profiles of people going beyond the call of duty for their football club. We have filmed with a community outreach worker in Stoke, a volunteer coach in Hull and an ex-player in Southampton who ran a thousand miles in 21 consecutive days to raise money for Cancer Research UK.
Steven Pienaar’s Thankyou was picked up by 120 international broadcasters
Our Spirit of The Game videos are distributed to the Barclays Premier League Facebook page, attracting audiences of over 1 million people so far.
Elite New Face documents the exhaustive world wide search for a new supermodel by Elite Model Management.
We produced a 10 part web series that follows a group of young aspiring models participating in the 30th annual Elite Model Look contest.
Our production team travelled to Japan, USA, South Africa, Holland, France and China filming with Elite’s global network of expert model scouts on their quest for modelling’s next big thing.
Elite New Face was made as a ten part web series for Elite’s social media channels in the UK.
A broadcast licence deal with American on-demand broadcaster Hulu followed where we repackaged the content into 1/2 hour broadcast shows.
What do daughters really think of their fathers and what do fathers really think of their daughters?
A web series of 8 highly personalised and intimate films that explore the father / daughter relationship.
Featuring Casey Stoney – Arsenal Ladies and England player, Paralympic swimmer Clare Cashmore, Strictly Come Dancing’s Joanne Clifton, burlesque and circus performer Chi Chi Revolver, founder of STEMettes Anne Marie Imafidon, a top chef, a radio DJ and the only father and daughter pilot team flying for British Airways.
Daughters and Fathers is one of Channel 4’s first digital shorts – available to watch on-demand on the 4oD platform and Channel 4.com.
The Art People is a series of 28 videos commissioned by BBH London that lifts the lid on the art world and uncovers the passion and expertise of Christie’s auction house specialists.
We interviewed experts working across five fields – Photography, Post War and Contemporary Art, Impressionist and Modern, Masterpieces and Chinese Art who all contribute to an interactive documentary experience on Christies.com that displays an unrivalled depth of knowledge and a love of art.
Highlights range from uncovering a Cezanne watercolour that hadn’t been seen for 60 years in a Texas home, finding an Roy Leichtenstein sketch under a bed in New York, digging for rare wine in Paris, learning about the contemporary art stars of tomorrow and finding out what gets collectors excited in China.
Our films were embedded within The Art People microsite – each interviewee linking to the next to provide a rich and engaging interactive documentary experience.
The Art People campaign won a Bronze Cyber Lion award for craft at the Cannes International Festival of Creativity 2014.
Kit Kemp is an internationally renowned interior designer and Design Director for Firmdale Hotels. Her luxurious interiors are based on her love of colour, art and fabric and don’t take themselves too seriously.
Kit says: “My rooms are colourful and carefree and I treat every room is like a blank canvas”.
Each episode showcases Kit’s favourite spaces – detailing the design, explaining the use of space and talking about confidence with colour, fabrics or artworks. Kit offers inspiration and encouragement to see interior design in a fun and different light.
Commissioned by Firmdale to accompany A Living Space the book.
The 12 part series currently lives on Firmdale’s YouTube channel and is distributed through social media and subscriber newsletters.
Home Truths is a 25 part series that explores what home means to us in all its unique and unusual forms.
Featured stories include the man with a fully functioning pub underneath his stairs, the £1 house, central London property guardians, a house boat, home of the future and numerous other examples of how connected we are to where we live.
Channel 4’s first major brand sponsored commission for 4oD. The series lives on its own dedicated page within 4oD and is supported by TV advertising and pre roll sponsorship ads online.
Makes Fasion sense is an ambitious collaboration between Matalan, ITV and Bauer Media.
Atomized produced a 50 part web series presented by Closer’s style editor Kat Byrne and fashion journalist Darren Kennedy – uploading two films a week that showcased Matalan’s clothing and offered up lots of style tips and advice at the same time.
Each week, Kat’s Closet would would tell us about the latest trends and put together outfits that were available to buy straight away using the click to buy function.
Other strands include behind the scenes, meet the designers, homeware, clothing road tests and surprise makeovers.
Videos all had a ‘click to buy’ functionality – leading to online sales increases of xxx %
Distribution included Matalan.co.uk, YouTube, an advertising as well as broadcast on a sponsored slot during ITV’s This Morning.
We are in the middle of a video content revolution that is challenging the traditional advertising model. Smart clients today don’t just want to be advertisers. They want to be content creators, producers, publishers and editors – so that they can tell their stories in the most relevant and engaging ways that go far beyond the restrictions of the traditional advert.
We work with our clients to create compelling web and broadcast series that they own and control. We then distribute those series internationally through our network of broadcast channels and web sites.
This way of working builds a content library for our clients, delivers broadcast level production standards, rich audience engagement and high media value – at a highly competitive cost and in a very collaborative way.
With clients that range from British Gas and Barclays to The River Cafe and Elite Model Management we know that the editorial approach is the most effective form of marketing – so please get in touch if you want to find out more.
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